Changing behaviour for a better world

If we change behaviour, we change the world. Our cause is to change behaviour for a better, sustainable world. A world in which our behaviour is good for the environment, well-being and health. A world in which all organisations are committed to this cause.



With behavioural change, we help people find a healthy balance so that they are able to take good care of themselves and others. This way, we increase the impact of organisations that are committed to a healthy lifestyle.




Together we must take care of the environment to keep the world alive. To do this, we have to change our behaviour. We help organisations that are committed to the environment to increase their impact with behavioural change.



Mental well-being equals positive feelings and positive behaviour. That is why we want to make more people happy. We help organisations to increase well-being, and that way, make the world a better place. 

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About Changing Ways


We have been changing behaviour for a better world since 2013. To us, human behaviour is not only fascinating, but also very promising. That is why we are committed to behaviour: what determines our behaviour? How do organisations deal with it? And of course: how do you get the best out of behaviour?


What makes behaviour so fascinating?


Due to thousands of years of evolution, we humans have all kinds of buttons in our heads. The situations we find ourselves in, constantly pushes these buttons. This determines the choices we make. Sometimes this happens consciously, but most of the time, it happens unconsciously, whether we like it or not. Our behaviour is less rational than we think.


What makes behaviour so promising?


The situations in which we find ourselves, determine our behaviour. We look at this as an opportunity to get the best out of behaviour. Our mission is to create situations that push the right buttons. Because that way, we can make environmentally friendly behaviour normal, healthy behaviour the default, and increase mental well-being for a better world.


Mats Postema

Behavioural expert & Account Manager

M.Sc - Psychology

& Behaviour change

“With behavioural change, we can really make an impact. When organisations allow behavioural change into every part of their business operations, together, we are able to create a better world."

  • LinkedIn - Mats Postema

Julie de Vaan

Behavioural expert & Researcher

M.Sc - Communication science

& Prosocial behaviour

“To really make an impact, the first step is to investigate which buttons determine behaviour. Then, we can create a situation in which all of these buttons are pushed the right way to get the best out of behaviour."

  • LinkedIn - Julie de Vaan