
We are currently conducting innovative behavioural research to make a success of the use of reusable/refillable packaging by consumers and organizations in the Dutch food industry.
Reasons for this research:
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Stricter laws and regulations in the field of packaging
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High costs and a sharp increase in raw material prices
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Consumers find sustainable packaging increasingly important and are positive about the reuse of packaging
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Substantial investments are already being made in innovations in this area, but these have not yet really caught on with the general public
There is therefore still a lot of potential for growth in the market for reusable/refillable packaging. This research helps the food industry to make optimal use of this potential.
Research design:
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Insight into how consumers make choices when it comes to reusable/refillable packaging
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Concrete and practical advice on how organizations can encourage the use of this packaging among consumers
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Answer to the question of how organizations in the food industry in the Netherlands can optimally benefit from the potential and the growing market of reusable and refillable packaging
Nieuws