Behavioral change

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Here you will find the latest updates, knowledge and insights from our behavioral experts.

Companies who focus on the consumer for sustainability: behavioural change or greenwashing?

Is behavioural change greenwashing? Companies that focus on consumers for sustainable behaviour are often criticized. Is that justified?

The power of behavioural change: more than a nudge

Really changing behaviour? Don't use a nudge, but use knowledge of behaviour in systems and policy. That is the power of behavioural change.

Effectively changing behavior using Behavioral Models

How to apply behavioral change in practice? And how to effectively change behaviour? Our behavioral models provide you with the answer.

Changing behaviour in the long term: push more than just one button

How do you achieve long-term behavioural change? How do you make desired behaviour sustainable? To reduce climate change, for example.

Behavioral Change and the power of influencing behavior

Behavior and behavioral change. How does behavior come about? Why do people make certain choices? And how can you influence these choices?

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