Apr 10, 20223 minResponsible food choices: A supermarket strategy based on behavioural insightsHow does Coca-Cola promote responsible choices and sugar-free soft drinks? About behavioral change, consumers, health and the supermarket.
Jan 8, 20223 min"Don't buy Coca-Cola if you don't help us recycle" - An effective recycling campaignWith this campaign, Coca-Cola uses its brand effectively to stimulate recycling based on knowledge and insights about behavioral change.