Coca-Cola | Changing Ways

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Here you will find the latest updates, knowledge and insights from our behavioral experts.

Responsible food choices: A supermarket strategy based on behavioural insights

How does Coca-Cola promote responsible choices and sugar-free soft drinks? About behavioral change, consumers, health and the supermarket.

"Don't buy Coca-Cola if you don't help us recycle" - An effective recycling campaign

With this campaign, Coca-Cola uses its brand effectively to stimulate recycling based on knowledge and insights about behavioral change.

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