Communication | Changing Ways

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Here you will find the latest updates, knowledge and insights from our behavioral experts.

"Don't buy Coca-Cola if you don't help us recycle" - An effective recycling campaign

With this campaign, Coca-Cola uses its brand effectively to stimulate recycling based on knowledge and insights about behavioral change.

Elections: do you determine your own vote, or are you guided by the situation?

Elections and voting behaviour: how do we make well-considered choices and vote for the party that really suits us best?

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