The Coca-Cola Company & Changing Ways

Coca-Cola
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Changing Ways

Responsible food choices

2020 - present

To make a more positive impact on the world, it is important that responsible choices become the default. How do we encourage people to make more responsible food choices?

With an overview of buttons for responsible food choices

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  • The Behavioural Map shows us which buttons influence behaviour

  • Based on this, we can quickly and easily develop effective actions that encourage responsible choices

  • And we can make substantiated long-term plans to structurally focus on this topic 

CCEP (VV) - Gedragskaart Verantwoorde voedingskeuzes (1).png
By sharing our insights to increase impact

 

  • We share actions, progress and behavioural insights on responsible food choices to increase impact, both internally and externally

  • For example during OPEN 2021

By optimizing the process from plans and ambitions to action

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  • The Behavioural Map provides insight into the process from making plans at the headquarter to successful and structural implementation in the supermarket

  • We optimize this process by making sure the right buttons are pushed along the way

By stimulating the choice for sugar-free soft drinks in supermarkets

 

  • We give advice on how to effectively stimulate responsible choices in the supermarket

  • We develop activations to encourage the choice for sugar-free soft drinks in the supermarket

More about responsible food choices:

Interview

Coca-Cola strategy: 'Making responsible choices easy' (NL)

Interview

How Coca-Cola wants to make sugar-free the standard (NL)

Article

Encouraging healthy food choices in the supermarket

Post

Encouraging healthy food choices during a day out (NL)

 
 

Recycling

2018 - present

Recycling targets can only be achieved if people return their empty packaging in the correct way. How do we encourage people to separate and recycle their waste?

By focusing on recycling with the 2019 Summer campaign
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Zomercampagne 2019 - Don't buy Coca-Cola if you don't help us recycle.png
With effective interventions tailor-made for different organizations

  • We advise various Coca-Cola customers on how to effectively encourage recycling in their situation

  • We develop suitable interventions, specifically for different organizations, target groups and locations

  • For, among others, the Radboud University, the Efteling, and various festivals

2200563.CC CW Radboud Universiteit Sticker dienblad 100x100mm v3.png
By sharing our insights to increase impact

 

  • We share actions, progress and behavioural insights on recycling to increase impact, both internally and externally

  • For example during OPEN Live 2020

  • And during a panel discussion about 100% rPET in Belgium

More about responsible food choices:

Interview

How Coca-Cola encourages consumers to recycle (p.10-11) (NL)

Article

Separating and recycling waste: tips & tricks