KNVB & Changing Ways

KNVB
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Changing Ways

Satisfaction in football

2020 - present

To make a positive impact with football, it is important that everyone can enjoy it. How can we increase the fun and satisfaction in football?

With insight into buttons for fun in football

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  • We investigate which buttons are important for the fun ​in football

  • We give advice on how to increase this fun effectively

By converting data on satisfaction into tailor-made advice for clubs

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  • We give advice on how to optimally use data to measure and increase fun in football

  • We convert data into specific actions and improvements for clubs

By improving the satisfaction of the arbitration

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  • We investigate how we can increase the satisfaction of referees and linesmen

  • We investigate how we can improve the way footballers and supporters deal with arbitration

  • We provide advice on reducing annoyance and aggression towards the arbitration, such as:

    • An alternative deployment of assistant referees

    • The introduction of a player pass check

    • The introduction of a time penalty

By improving satisfaction on different types of football fields

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  • We investigate how people form their opinion about fields

  • We investigate the opinion on nonfill fields

  • We provide advice to increase satisfaction on nonfill fields, for example:

    • Improvements to the fields themselves for suppliers

    • Improvements with regard to communication and information about fields for municipalities and clubs

  • Read more about this study here (NL)

By investigating the influence of rankings on pupils' fun in football

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  • We investigate which buttons determine young children's fun in football

  • We investigate the influence of rankings on fun in football

  • We provide advice on how to best use rankings to increase the pupils' fun in football

By studying and improving hospitality at clubs

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  • We investigate the influence of clubs' hospitality on satisfaction

  • And which aspects of hospitality are important in this regard

  • We give advise to clubs on how to improve their hospitality