About us

Who we are and why we help organizations increase their impact with behavioural change:

About Changing Ways

Since 2013, we have been making a positive impact with behavioural change. Our goal is to improve. To improve how we treat the world, how we treat each other, and how we treat ourselves. And to improve how organizations deal with this.


We believe that knowledge of behaviour is the key to success. That is why we keep gaining and applying this knowledge on a daily basis. What drives our behaviour and the choices we make? And more importantly, how do we get the most out of behaviour? By sharing and apply this knowledge with organizations, we make an impact with behavioural change.​​

​​What makes behaviour so fascinating?

Thousands of years of evolution have caused us humans to have all kinds of "buttons" in our heads. Because of the situations we find ourselves in, these buttons are constantly pressed in certain ways. This sometimes consciously, but usually more unconsciously, determines the choices we make. Whether we like it or not.

What makes behaviour so promising?

We believe human behaviour is not only fascinating, but also promising: it is the basis for a better world. If you understand what drives the choices we make, you can change them. This is an opportunity to get the best out of behaviour for a better world. What we need to do is push the right buttons. Then, choices that are good for the world, good for ourselves and good for others become the default.

Want to know more about behaviour? Check out these articles:


Mats Postema

Behavioural expert & Account manager


M.Sc - Psychology

& Behavioural Sciences

“With behavioural change, we can really make an impact. When organisations allow behavioural change into every part of their business operations, together, we are able to create a better world."

  • LinkedIn - Mats Postema

Julie de Vaan

Behavioural Expert & Researcher


M.Sc - Communication Science

& Prosocial behaviour


“To really make an impact, the first step is to investigate which buttons determine behaviour. Then, we can create a situation in which all of these buttons are pushed the right way to get the best out of behaviour."

  • LinkedIn - Julie de Vaan

Our team